Daytona Beach, Florida
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Founders on the show floor
ABOUT THE EXPO

Built by anglers, for anglers

An independent, family-owned show born on Florida's saltwater coast — now growing into the state's home for every kind of fishing.

Our StoryMission + VisionMeet the TeamOcean CenterPartners
Our story

How we got here

The Florida Saltwater Fishing Expo launched in 2025 with a simple idea: build the one show that treats saltwater anglers and boaters as the whole audience, not an afterthought. No general-outdoors sprawl, no unrelated vendors — just the gear, people, and community built around Florida's coastline.

It worked. Attendance nearly doubled from 2025 to 2026, and the exhibitor floor grew right alongside it. For 2027, we're rebranding as the Florida Fishing Expo — opening the doors to freshwater anglers too, while keeping the independent, family-run spirit that got us here.

2025
Inaugural show
8,000+
2025 attendees
2027
Florida Fishing Expo Rebrand
Mission

Bring the whole fishing community under one roof

We exist to connect anglers, boaters, and the brands that serve them — through a qualified show floor, expert-led seminars, and programs like the Next Generation Anglers Zone that pass the lifestyle to the next generation.

Vision

Florida's definitive fishing show — for every kind of angler

As the Florida Fishing Expo, we're growing beyond our saltwater roots to welcome freshwater anglers statewide — while staying independent, family-owned, and firmly focused on the water, not the noise around it.

Meet the team

The people behind the show

Eric with a catch on the boat
Eric McPherson
Co-Founder & Event Director

Leads sponsorships, exhibitor relations, and day-of operations.

Brooke with a catch
Brooke Sowell
Co-Founder & Marketing Director

Runs marketing, media, and the show's brand across every channel.

Mango the dog
Mango
CHO · Chief Happiness Officer

Keeps morale up on the show floor and in the office.

Cuda the dog on the beach
Cuda
CTM · Chief Trouble Maker

Unofficial mascot. Frequently found near the water.

Ocean Center exterior
The venue

Ocean Center, Daytona Beach

One block from the beach and minutes from I-95, the Ocean Center gives us room to grow — a full-size show floor, dedicated seminar stage, and easy access for exhibitors and families traveling in from across the state.

Address

101 N Atlantic Ave
Daytona Beach, FL 32118

Parking

On-site garage + beachside lots

Access

Step-free throughout

Partners

Organizations we're proud to work with

Coastal Conservation Association of Florida
National Pediatric Cancer Foundation
Southern States Fishin' & Huntin' Magazine

Interested in partnering with the expo? Learn about sponsorship or get in touch.