Mission & Vision

Mission

We bring together anglers of every age and background — freshwater and saltwater alike — through hands-on workshops, interactive activities, and a marketplace of the gear and expertise that makes Florida fishing what it is. Conservation and sustainable fishing practices aren't an afterthought here; they're part of why we do this.

Vision

We're working to become the premier pre-season event for Florida's fishing community — freshwater and saltwater — a place that protects the resources we all depend on and connects one generation of anglers to the next.